How to Market to the Male e-Shopper, Part 2

If the male consumer values speed and simplicity in any shopping experience, he may value even more the one benefit that only e-commerce based shopping can give him: complete privacy and confidentiality.

Writing to Bloomberg Business Week, reader Ashkan Karbasfrooshan of Montreal explained in 2006, "The Web has given men a private and confidential medium to get information about products they might otherwise be too shy or embarrassed simply too lazy get (offline.)"

Ashkan was convinced it was the Internet that 'revolutionized' men's consumerism. "Few men would walk into a store and inquire about a 'below-the-neck razor,'" he added, "but online, they will gladly interact with the product." Ashkan said further, grooming is one beneficiary of this privacy; although health, further said, was a more important one.

If the seeds of emancipation of the long underserved male consumer were planted in the Internet, brick and mortar retailers and manufacturers were quick to note the emerging growth areas in men's personal care products.

As baby boomers grew older, sales of moisturizers, wrinkle reducers, and age spot reducers also grew. But Clairol and L'Oreal thought to introduce hair dyes and highlighting kits geared toward men. In 2004, L'Oreal launched Men's Expert, the first-ever anti-aging skincare line aimed at the men's market.

Meanwhile, surveys have indicated there is a need among men in the 30s to look attractive to remain professionally competitive. Grooming and attractiveness are believed to be important factors in getting a promotion or a raise.

In addition, younger men, aged 15-34, no longer have any qualms about buying grooming products. The advent of men's lifestyle magazines, like Maxim and FHM, has spawned the appearance- conscious young male who wants to date the appearance-conscious young female. It's a retailers' paradise.

Marketing remains a critical step. Phil Williams, marketing director for the XCD skincare line, explains: If women respond to adwords like 'enhance' and 'beautify,' men shoppers need to see words like 'defend' or 'camouflage,' or they're simply going to walk out that door (or leave the page). Products have also to be named accordingly--no nonsense, now--like Circle Eraser and Stop Lines, Williams said.

Packaged Facts, which has yet to release 2010 figures, reported that men's spending on grooming products was $31.3 billion worldwide in 2009. They project sales to reach $84.9 billion by 2014.

Certainly, e-commerce companies are in the best position to dominate this growth area.

How to Market to the Male e-Shopper, Part 1

In 2006, a Madison Avenue advertising executive confessed to Bloomberg Business Week that they couldn't seem to 'get it right' when targeting the masculine side of consumer demographics. It's a relevant issue for e-commerce retailers even today.

In 2006, sales in men's apparel and grooming products were growing at a comfortable trot. Nothing exciting but promising; and so retailers, as is their wont, wanted things to proceed at a faster clip. Ostensibly by trial and error, they started 'exploring what worked and didn't work' with the mysterious, elusive, oh so indefinable male consumer.

But a slew of readers' responses was enlightening. Dennis Wong of Westport, Conn. said he was more than gratified that marketers were finally paying him his fair share of attention. But as a result, he complained, he was now buying stuff that he had not known he even needed. "I have been transformed," he added, "from a 'fat, dumb, and happy' man to a lighter, smarter, and insecure one."

Enter Joe Brooks (of Holland, Pennsylvania) who, you will find, certainly knew what he was talking about. He advised the good men and women of Madison Avenue that "if you want to score big with the guys, you have to market to them almost as if they were children."

Simplicity, it will be recalled, has long been a code word among behavioural scientists when they are asked what they believe men expect and want from any shopping experience.

Yes, simplicity. What the heck does that mean, you might ask. Minimalist is simple, you explain while trying not to roll your eyes, but so is dumb. Well, e-marketing experts far and wide, it may very well be closer to the latter.

Joe Brooks, bless his heart, broke it down for us. Remember, he said, men hate to shop. Remember, he added, they don't like to ask for directions when they are lostÖ AND, he concluded triumphantly, THEY CERTAINLY DON'T WANT TO ASK FOR HELP WHEN THEY SHOP!

And so, added Joe, "we need to be able to walk into a store with a satisfying level of confidence and grab a No. 7 suit, a No. 7 shirt, a No. 7 tie, etc., and walk out."

I can hear the e-commerce website owners of the world cry in one voice, "Done!"

What is Commercial Mold Remediation?

Few people understand what commercial mold remediation is, in regard to what mold removal Atlanta firms do. We can define it as being really important in all workplaces due to the fact that a spore outbreak will cause a lot of problems in the future. Any business owner has to think about both customers and employers and needs to make sure that the quality of the air that is breathed is as high as possible.

Any mold remediation requires the building of a mold recovery plan. It will be different based on the personal needs of the client and if you think that you need it you should always work with a high quality mold removal Atlanta firm and not do it yourself. This is because the firms are going to be able to do many things that a regular person cannot due to lack of equipment and experience. Mold remediation is not just about cleaning the mold that appears. It is also about making sure that mold will not develop for as long as possible.

The companies need to first analyze the entire building in order to make sure water sources are isolated. Then the molds are tested and the aim is to make sure that mold contamination is found and pinpointed. Hot spots are determined and there might even be a need to use infrared technology in order to achieve this.

The areas that are not affected need to be protected so that spores will not reach them and all the materials that are contaminated will need to be removed properly and safely. Microbial growth will need to be reality and drying has to happen as fast as possible. Spores will be eliminated and all surfaces should be decontaminated so that mold reappearance is prevented. If at any point in time you feel like you do not know what should be done you should contact a professional company.

USA lead paint testing accessible and affordable

Homes in the USA are known for their freshness of architecture, vibrancy in colors used and innovations in painting technologies. However the downside of the brightly colored houses lined up on the avenues of America is the quality of paint used and the innumerable threats that people who live in these houses are exposed to. It is common knowledge that lead is one of the many materials used in construction, however if the concentration of lead is beyond the prescribed limits it can prove fatal. The government allows only 0.6% of lead in paint used for household and commercial construction purposes; but there are many manufacturers who violate this norm and cause great trouble for home owners.

Lead paint testing is critical to prevent life threatening conditions such as nerve damage, coma, delayed cognitive development, cancer, and lung and liver blocks from affecting people who are constantly exposed to the harmful fumes emitted out of walls painted with lead paint. One may often wonder why children fall sick in newly painted homes, why old people have little tolerance to acid washes and white wash routines, why corals and fishes die after a painting job, the answer lies in the concentration of lead in the paint used.

Lead paint testing can identify the concentration of lead in the paint used and determine the number of threats that can be caused due to continuous exposure to the emissions. After testing, lead paint removal can take place and professionals can ensure that the homes are free from lead related hazards and the paint used is resident friendly. Companies that conduct testing also offer paint removal services that include packaging, sanitizing and deodorizing homes to restore a safe environment. Testing certifies a home as lead-safe thus allows home owners to sell, lease or rent their properties faster.

Lead paint removal needs to be done carefully

If you are looking to remodel your house in a way that you like, you would have to get it renovate it completely. There are a lot of adjustments that you would need to do to get what you want. One of the important things that need to be done is the removal of the old paint. While doing this you need to be careful as there is a possibility that there may be lead present in the old paint. Therefore, you need to make sure that you get the lead paint removal done by a professional company.

You may be wondering why it is so important that there should be proper care taken for paint that contains lead. The reason behind this is that lead is not good for the health of the people that are living in the house. If you have children below the age of 6 years, there is every possibility that they would have problems with their nervous system. You would definitely not want that to happen. Therefore, it is for you to make sure that the lead paint removal is done in the proper way and that there are no remnants in the house.

You may think that paint removal is a job that can be done by anyone and so you may try to do it yourself. Of course, scraping off the old paint may not sound as a tough job, but the main problem would be with the fact that you would tend to leave some bits and pieces on the floor and forget all about it. This is where the main problem occurs. That is the reason you should hire a company that knows how to get the lead paint removal done. It will make sure that not even a single bit is left out.

Choose the best Mold Remediation service in Jacksonville, FL

The presence of mold in homes or offices often goes unnoticed until it is in a very advanced stage, from where it is a very difficult process to remove and remediate it. Ignoring the signs of growth of mold mike damp walls, stale odor of mildew, presence of green or black fungi on the walls or other surfaces etc. can be dangerous, as mold germination happens quickly, and inhalation of these spores can lead to serious respiratory problems, rendering damage to the lungs. The exposure to mold can cause skin allergy like rashes, apart from infection, and hence mold detection should happen in the early stage itself, so that efforts can be made to prevent its further spread.  Mold Remediation is a necessary process in order to ensure that the growth of these dangerous mold spores can be stopped and eliminated from the roots.

Mold spores grow on moist surfaces like damp walls, rotting wood surfaces etc. and it is essential to check for the root cause for the mold growth after its detection. Mold remediation begins with the identification of the reason for mold growth. Infrared radiation is used for detection of the cause, and then the spores are removed from the walls which they occupy for further germination. The resulting airborne spores can be a biohazard if kept unrestrained – those with breathing problems or allergies can find their troubles alleviating due to the presence of airborne spores, and hence the places where Mold Remediation is being performed are sealed off completely. Mold Remediation includes the usage of ‘Negative Pressure’ which draws air into a special HEPA air scrubber for complete removal of mold spores. Call the most reliable Mold Remediation service in Jacksonville, FL today for speedy detection and complete removal of mold.